Artist of the Year, Female:
Digital Download Artist of the Year:
Banda El Recodo
Information about Award Show
First annual Billboard Mexican Music Awards (Premios Billboard de la Música Mexicana), which will air on the Telemundo Network in October.
The awards, presented by State Farm, mark the first time ever that regional Mexican music — the top-selling genre of Latin music in the U.S., according to Nielsen SoundScan — is honored in a nationally televised award show produced in this country.
Ortiz and Paz are also competing in the Digital download artist of the year category, along with the late Selena and Banda El Recodo.
The list of finalists reflects a sea of change in the way regional Mexican music, or “Música Mexicana,” is made and consumed.
Unlike Latin pop and tropical music, which rely largely on major, established acts, regional Mexican — as exemplified by this year’s finalists-has proven to be a steady well of new talent. Of the 32 artists listed as finalists, 10 (including two featured acts) charted for the first time in either 2009 or 2010.
Further, underscoring the growing importance of digital distribution and promotion to the genre, for the first time in the history of the Billboard awards on Telemundo, digital track sales are being factored into the formula determining the finalists for the top artists and top songs categories.
The Billboard Mexican Music Award finalists are determined by chart performance as chronicled in Billboard magazine and on Billboard.com during the eligibility period of August 28, 2010 through August 20, 2011. Award categories are based on sales data provided by Nielsen SoundScan and radio airplay monitored by Nielsen BDS.
Awards will be given in 32 categories, including in the subgenres of Banda, Norteño, Mariachi/Ranchera and duranguense/grupero music. In addition, Billboard will also honor the top labels, publishers, producers and songwriters of the year.
The awards, presented by State Farm, will take place in Los Angeles’ Orpheum Theater and will air Oct. 27 on the Telemundo Network.